How to Build Google Friendly Links

Published On May 21, 2012
48 Comments Leave a Comment


The latest Google Penguin Update has touched many Webmasters in all the wrong ways. The other day I was watching an old video of Matt Cutts explaining how to build Google friendly links that do not harm your website/blog’s ratings in any way. I am not sure if all of you have watched the particular video, but here are some quick pointers from the video, that can help anyone build good amount of organic backlinks. I really wanted to blog about these as they are awesome techniques :-

1. Start a Controversy

Writing controversial content is one of the ways that can help you get attention to your website or blog. There are famous blogs on the Internet that are always using this technique to garner attention. You can write about bad customer service, share your experiences, start a “sucks” post, make a versus comparison etc. The way this benefits your website is by getting people from both sides (for and against) paying attention to the content. But you should be careful that you don’t overdo this trick as it might get you labelled as a hater. There is a thin line between writing controversial content and spreading unnecessary hatred. So if you are able to write interesting controversial content, people will definitely like to link to your blog.

2. Participate in the Community

There are various websites that allow you to answer questions posted by other people (asking for help etc.). These can be related to any subject that might interest you and when you do this, you are adding value to the community. You are also allowed to leave your links on such websites which is a way of positive link building.  Gradually, people will start recognizing your genuine efforts and in turn link to your website.

3. Original Research

According to Matt, if you do even a little bit of original research on a topic and provide analysis and results to the community, people will want to link to you. This does require a little bit of homework and efforts from your side but the results can be very beneficial for your website. For example, Danny Sullivan in this post compares which e-mail services filters the most spam from the inbox and provides the results. Such articles/content can contribute towards building automatic links for you free of cost.

4. Newsletters

If you already have a readership or following, its easy to get people link to your website by sending out helpful articles and content through newsletters. Newsletters might be old school marketing but they still work 🙂

5. Social Media

Social Networking websites can be a great place to earn the attention that you website or blog wants. If people are spending 5-6 hours of their time on Twitter or Facebook, then you should be spending some of your time on those sites too. Connecting with people and talking/conferencing about the topics that concern you will get you good links.

6. Resource Lists

I am sure everyone has seen such lists like, “50 ways to build backlinks”, “100 creative WordPress Themes” etc. These lists are usually a compilation of different resources available on the Internet but getting them in one place and handing out to the people can definitely earn you their respect and in the due course, backlinks. There is sure chance of getting stumbled or dugg if the resource list is extensive and helpful.

7. Build a Blog

If you are running a website and not writing a blog, you are losing out big time. Almost all companies abreast of the happenings on the Internet do have a blog on their websites as it helps them to reach out to their users in a personal basis. Blogs are the most viral and authoritative way to earn backlinks. It doesn’t matter if you are getting links back to your content. Just your post title/s (if its unique) can help people search for that particular content which might not be available anywhere on the Internet world. Its that amazing 🙂

8. Distribute Free Product or Service

If you can afford the time, you should think about building up a free digital product or service and allow people to download it (e.g, E-books, WordPress themes, plugins, templates, Firefox Extension, etc). This will make people like you and in turn link to you.

I hope you like these tips. Do leave a comment 🙂


48 replies on “How to Build Google Friendly Links”

Fredluis Reply

The gathered information is totally relevent to the article.Good Job. Thank goodness I found this blog. Been searching quite a bit for this type of information.

mesin absensi Reply

Saya baru telah berselancar online lebih dari tiga jam hari ini,
namun saya tidak pernah menemukan artikel menarik seperti milik Anda.
Ini cukup cantik layak bagi saya. Menurut pendapat saya , jika semua webmaster dan blogger membuat konten yang baik seperti yang Anda lakukan,
internet akan a lebih banyak berguna daripada sebelumnya.

Adam Reply

Hi everyone, my name is Adam and me and my friend just started a locksmith business and we wanted to do some seo on it is there anything specific for locksmith that we should be doing or SEO is the same for all business?

Shashank Bhattaarai Reply

Post is of great help but how many time it take a blog to get in top and get huge traffic from different sources and organic traffic??

Barry Reynolds Reply

You are quite right. People are inquisitive by nature and love controversial posts. So, we can proudly say that controversy sells.

Thank you for sharing this post!

Bloginner - Design Blog Reply

Great post, I’ll follow your advice to do that so, I love Google and learning how to dominate this search engine.

Ethel Reply

Controversial posts are indeed important nowadays. Probably coz people are naturally attracted to gossip? I don’t know why but it works. There seems to be no social media suicide goin on either. Coz as kim kardashian has shown, you can use bad publicity to your advantage!

seo training Reply

Great summary of the Penguin update! I talk about this a little bit in my SEO training class. I liked your comments here. Spot on!

Kamall Pathki Reply

Awesome share buddy, you have a great deal for that write-up, it absolutely was quite and informative examine! I am going to be again afterwards for positive.

Technology Blog Reply

Nice to see your Post on SEO after penguin update. This post helps me alot to change my SEO strategy i also think that Social Engagement is one of the best SEO prctices. Thanks for this post.

Enter your name... Reply

Hi, just wanted to let you know that I come to your site fairly regularly, and I do appreciate your post. I like your website.This is really an interesting information. Thank you for sharing, very useful, will continue to focus on your article!

Mj Reply

Controversial topics, if gone viral, are one of the best ways to build links and get traffic, Once they spread, you will get loads of visitors and links in matter of time!

Worli Reply

With Google panda and penguin update no one knows what is the genuine way to build links. No techniques is full proof one.

Sindhuja Reply

Links are one of the important off page techniques to be applied. Even you do forum posting or blog comments it should be in the related category. This helps your site to escape from webspam.

Trung Nguyen Reply

Great post, I’ll follow your advice to do that so, I love Google and learning how to dominate this search engine.

Blogger Tips Reply

its a nice update about google. these tips will help me to build google friendly links that will automatically improve my blog’s ranking in google.

????? ?? ???????? Reply

Thank you i just had one of the best read, in a while now thank you for the invaluable information.
i was also lookin for hack dungeon rampage i have link back to your site, thank you

osama shk Reply

This type of message always inspiring and I prefer to read quality content, so happy to find good place to many here in the post, the writing is just great, thanks for the post.

Daniel Chew Reply

You are right. Writing controversial posts is a good way to attract attention. This is the format that I used to write in my heydays.

More over, thanks sharing these. Kudos

Leave a Reply

Your email address will not be published. Required fields are marked *